What is this about? More than 20 experts in the field of city logistics also asked themselves this, during the kick-off of a new research year from Shopping Tomorrow. Again this year, the e-commerce industry finds many experts willing to invest some of their precious time in bringing together and sharing their knowledge. Live cartoonist Maaike Hartjes provided visual report.

Shopping Tomorrow is the knowledge network for digital commerce in the Netherlands, and brings e-commerce professionals together in an exclusive and active network, with the aim of providing insights for the industry. What do future developments in the field of business models, customer journey and technology mean for employees, companies and The Netherlands Inc? Shopping Tomorrow was initiated in 2013 by Thuiswinkel.org and is now supported by 15+ Dutch industry and interest groups.

In the City Logistics expert group, transporters, buyers, shippers, hub operators and researchers come together to map out the problem field, come up with solutions and take concrete steps. More than 20 experts from these chain parties, supplemented with scientists specialized in this field, set to work on the research question: How do we stimulate bundled transport of goods flows into the city from city hubs to business recipients to help achieve zero-emission targets for Dutch cities?